Twitter and Vehicle Wraps: 4 Tips For Getting Followers On and Off the Road

Author: Adam Sokoloff

There's no escaping it, social media is part of the modern business landscape, however whether you choose to see social media as a treacherous mountain blocking your path or a resource-rich friendly forest is completely your choice. One great way to make the most out of social media, and Twitter in particular is by incorporating your physical marketing strategies into your digital ones. A perfect way to do this is by using your twitter account and your vehicle wrap together to engage customers in a unique way. Want to keep your customers talking about you online and on the streets? Try one of these four ideas for making your twitter account and your vehicle wrap positively harmonious:

Add your social media account information to your wrap design, the same way that you would include a phone number or website. Twitter is a fun way to keep potential clients informed about what you're up to and what your business is all about. Plus, so many people tweet from their smart phones, adding your account could be done while idly sitting at a long light. A short message like "no need to tailgate, you can follow me @sunrisewraps" is a cute way to create curiosity and encourage new followers.

Remember those Where's Waldo books from when you were a kid? Use your twitter account to launch a similar campaign. People who see your vehicle wrap out and about around town can tweet a picture of the wrap or its location and be entered to win a prize. Some tips for this strategy: make sure you park in an easy to find location with a lot of foot traffic so you get as many entries as possible. Also include a timeline so people aren't trying to tweet your wrap weeks after the contest is over. Repeating this kind of contest monthly or a few times a year is a good way to keep people on the lookout for your wrap.

Instead of parking in one spot and waiting for followers to come to you, you can also turn your vehicle wrap into a treasure hunt. Twitter is a perfect way to let fans and followers know where you'll be at any given time during the day. This is a huge trend with popular dessert or food trucks. People who are craving that particular sandwich or ice cream cone will be anxiously monitoring your twitter feed in hopes that you'll pop up nearby.

If you're looking for another social media vehicle wrap solution, another good tip is to leave a portion of your wrap changeable. This way you can swap out offers or specials seasonally or monthly. This keeps your wrap fresh, and is another way to assure that people will always be on the lookout for you. All you need is a juicy offer like "10% off your next purchase when you follow us this week" or "tweet #yourbusinessname" to be entered in this month's free pie sweepstakes!" By switching up your wrap's offer you'll be sure to keep current customers engaged while generating new leads everywhere you go.

TweetBig tried this? Just watch this VIDEO and I was Impressed...

Article Source: http://www.articlesbase.com/social-marketing-articles/twitter-and-vehicle-wraps-4-tips-for-getting-followers-on-and-off-the-road-4287198.html
About the Author
Adam is the owner of Sunrise Signs Custom Wraps and Graphics. Sunrise Signs sells visibility solutions to businesses in the Philadelphia area, South Jersey, Delaware, and nationwide. Sunrise specializes in professional vehicle wraps, custom signage of all kinds, and designing beautiful, eye-catching graphics.
For more information, check out www.sunrisesigns.com