5 Simple Strategies for Marketing Your Business Using Twitter

Author: Jill Matthews

Twitter is an enormous site, offering a chance for individuals and businesses to communicate through online text messages (140-character posts, called Tweets). It's a way of finding and giving information to thousands of people without having to develop a reciprocal relationship (as in Facebook). You can follow what people are talking about and make comments without having to be their ‘friend'.
You can look for news updates, product information, local events, voice your complaints and find answers to your questions. If you're a business, you can communicate one-on-one with customers without being intrusive and irritating.

Here are 5 marketing strategies you can use to your advantage:

1. Tweet (post) interesting things that people want to read. Sounds obvious, but if you want people to find you, then you have to capture their interest. Find out what the current topics of interest are and write something about one of them.
2. Look at ‘Trends' on your Twitter Homepage. These are topics that people are Tweeting about. Use "#nameof trendingtopic" in your Tweet, so it will come up on when someone searches for that trending topic.
3. Announce special deals or promotions that you're offering. Write a Tweet and post it. This is instant advertising for your business. How good is that?! Twitter followers will be informed by mobile phone or email as soon as you've posted it.
4. Tweet every day. Let people know you're there and you're serious. If you disappear for days on end, people won't take you seriously. Keep communicating and intersperse this with promotional Tweets about your products.
5. Look at other peoples' Tweets and comment on them. Keep up to date with what everyone is Tweeting about. Listen to them and let them know you're there with them.
6. Find people who are tweeting about your niche. For example, if you're in the ‘weight loss' niche, find people who are asking about it. You can answer their questions, help them, give them advice and offer them your products. You may get a sale and make a new customer happy.

So, there you have it – a fantastic way to communicate and promote your business using this massive networking site. Twitter is growing rapidly, so use it by communicating daily, Tweeting special deals, writing about trending topics and listening to other people's comments and answering their questions.
Article Source: http://www.articlesbase.com/social-marketing-articles/5-simple-strategies-for-marketing-your-business-using-twitter-4208272.html
About the Author


English teacher, author and teacher of internet marketing. Please accept my FREE gift to you to help you get started and earn a few extra dollars online: http://jillmatthewsonline.com